REBUILDING EXCHANGE
Non-ProfitBrand Campaign
CONCEPT • ART DIRECTION • DESIGN • CONTENT DEVELOPMENT
The Brand. Rebuilding Exchange is a nonprofit dedicated to a sustainable environmental future for us all & more opportunity of re-use and reconsideration: less in the landfills, deconstruction over demolition, and equitable opportunity trades employment thru programming.
The Brief. Create a Brand Awareness Campaign that, to consumers & donors, establishes us as the Heart of Chicago’s sustainability efforts. Re-use is equitable and sustainable. Let’s share our mission and make waves. Encourage donation, whether donation or material.
The Solution. Let’s show up loud and simply, and challenge the perception of “trash.”
Let’s redefine trash treasure and reframe it with positive connotation: opportunity.
Let’s shift the narrative together.
