REBUILDING EXCHANGE
Heap of Trash Hope
CAMPAIGN CONCEPT • ART DIRECTION • DESIGN
The Brand. Rebuilding Exchange is a nonprofit dedicated to the circular economy of sustainable efforts & social equity impact.
this means : less in landfills, deconstruction over demolition, and equitable opportunity employment thru programs.
The Brief. Create a Brand Awareness Campaign that, to consumers & donors, establishes us as the Heart of Chicago’s sustainability efforts. Re-use is equitable and sustainable.
The Solution. Let’s show up loud and simply, and challenge the perception of “trash” & reframe it with positive connotation: opportunity.
